He is obviously a man with tremendous business sense, and yet he was oblivious to the disaster forming all around him. There is almost a Shakespearian feel to Eisner's fall. But, stay he did and the story is riveting. At many points, I kept wondering how he was allowed to stay. The author keeps all of the players distinct and the narrative freely flowing. It is not unlike watching a spectacular train wreck. Yet, unfolding in these pages is the break with Roy Disney, the court battle with Jeffrey Katzenberg, the war with Steve Jobs, the hiring and firing of Michael Ovitz, and the dethroning of Eisner himself. Disney has always been incredibly protective of its brand. What was especially amazing to me is how the author stayed inside to record this. He is then invited to record the inner workings of the Michael Eisner regime.almost at the exact moment when things start to go horribly wrong. The opening is the Disney version we've always imagined, with the author experiencing a magical moment while working as a beloved Disney character at one of the Parks. The author is invited inside the Disney organization to find out what makes it tick.and discovers it's a time bomb. This is the most jaw-dropping business book I've read.
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